by MT Cuomo · 2019 · Cited by 15 — Attitude towards Celebrity Endorsement and Brand Awareness. One of the major objectives of advertising is to create brand awareness, so that .... by E Gurel Atay · 2011 · Cited by 14 — studied the impact of celebrity endorsements on advertising effectiveness. One of the theories used ... model represents brand awareness and brand knowledge. Brand awareness is the ... 01_Celebrity_Marketing_Myth.pdf. Agrawal, Jagdish ...
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by V Popa · 2016 · Cited by 2 — The main purpose of this research is to investigate how celebrity endorsements influence the brand equity dimensions (brand loyalty, brand awareness, .... by NT NGUYEN · 2021 · Cited by 6 — Keywords: Celebrity Endorsement, Brand Perception, Purchase Intention, ... enhancement in brand awareness and recognition for brands.. by M Muda · 2014 · Cited by 117 — Celebrity endorsements have also been found to produce better recall or recognition of a brand name (Friedman &. Friedman, 1979; Petty, Cacioppo .... by M Audi · Cited by 24 — According to McCracken a celebrity endorser can be defined as “Any individual who enjoys public recognition and who uses this recognition on behalf of a .... by CANA RALUCA · Cited by 17 — Key words: Endorser, celebrity endorsement, brand, advertising ... When a person has obtained high scores for "awareness" but had a negative influence on .... by KM Davis · 2017 · Cited by 3 — intentions, or their likelihood to buy the product or brand being endorsed. ... a celebrity endorser as an individual who enjoys public recognition and who uses that ... Use, Celebrity-Endorsers and Purchase Intentions SURVEY.pdf: 2017-01-.. by JHJ Min · 2019 · Cited by 25 — Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However .... Nov 1, 2018 — The data were analysed using structural equation modelling in partial least square (PLS-SEM) software. Our results suggest that endorser .... by R Rahman · 2018 · Cited by 18 — Advertisers believe that celebrity endorsement is a competent marketing tool for building brand awareness. Based on. Elaboration Likelihood .... Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing ... This article needs editing for compliance with Wikipedia's Manual of Style. Please ... Brand recognition is a huge part of celebrity branding. Brand .... for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman, 1979). Celebrity endorsement is a channel of brand .... by T Ndlela · 2016 · Cited by 18 — Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers' Purchase Behaviour.. by S Wahyoedi · 2020 · Cited by 2 — Keywords: Celebrity Endorsement, Customer Attitude, Brand Awareness, Purchase Intention. 1. INTRODUCTION. The digital age has had a huge impact on the .... Sep 22, 2019 — Marketer nowadays believe the celebrity endorsement is ... influence the brand recognition in consumer‟s mind no matter they are existing .... Celebrity endorsements impact endorsed brand equity via two pathways. First, a direct effect of ... a brand, as reflected by the dimensions of brand awareness,.. Abstract: Celebrity endorsements have been one of the key marketing ... that use celebrity endorsers enjoy high popularity among brand managers. ... recognition and who uses this recognition on behalf of a consumer good by appearing with. 4f4a45da30 56
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